Six-Figure Waikiki Banyan Unit Case Study

The Journey to hit $100,000 in gross revenue in Waikiki Banyan.
A 2024 case study of unit 2-2813.

Waikiki Banyan Case Study
Notable Data

  • "Guest Favorite" Unit, Hosted by an Airbnb Superhost
  • Listing Consistently in the Top 5-10% of Homes on Airbnb
  • Review Rating has fluctuated around 4.95
  • 95% occupancy in 2024
  • $10,000 gross revenue in July 2024
  • Averaged over $300 a night during the summer months
  • Projected to amass $95,000 in gross revenue in 2024

Waikiki Banyan Case Study
How?

Marketing, listing optimization, and list ranking are all crucial to success. Airbnb as a platform is competing against hotels, and makes its money through bookings. Their algorithm is set up to show the best listings/units first to a potential guest. There are 15 pages of Airbnb listings in Waikiki Banyan alone; if your listing doesn't appear on the first few pages, the guest will have already booked another unit before they've even seen your listing. A quality listing is an absolute necessity. So how we can increase your search ranking and increase your revenue?

  • A more optimized and better marketed listing
    • High quality professional photos and strategic photo layout
    • An optimized title, listing description, and Airbnb listing settings
    • Review rate, number of reviews, review rating
  • Hospitality above all else, enhanced guest experience
    • Understand reservation flow and answer guests questions before they have them
    • The unit must be in perfectly maintained condition
    • Cleanliness, amenities, interior design
    • Response rate, response time, and conversion rate
  • Dynamic Pricing and Revenue Management
    • Saturday is more expensive than Tuesday, July is more expensive than September, New Year's Eve is more expensive than Labor Day. These not so subtle price differences result in thousands of dollars in lost profit.
    • Consistent monitoring of dynamic pricing to ensure the most optimized balance of highest possible nightly rate with maximum occupancy rate. A listing that is booked solid for the next 3-4 months is priced too low and is leaving money on the table.

Waikiki Banyan Case Study
Let's Talk!

My name is Sanders Rohs. My wife and I lived in Waikiki Banyan for a year and a half while we renovated our unit. We then moved down the road and listed our Banyan unit on Airbnb. I've recently joined Hawaii Coastal Property Management to expand vacation rental management services into Waikiki. My goal is to help Waikiki Banyan owners see their units reach their full potential, and to help owners get away from the poor management companies that are operating out of Waikiki Banyan.

Is your unit operating at maximum efficiency? Is it achieving maximum revenue for you?

I offer a free, no obligation unit and listing inspection that could help provide insights into those questions. Please reach out for more information, I'd be happy to talk and help any why that I can!

Sanders Rohs
(808) 201-0272 | sanders@hpahomes.com | hpahomes.com